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Content optimization
To optimize a webpage’s SEO, access the page, then go to Website ‣ Site ‣ Optimize SEO.
Meta tags
Meta tags are HTML elements that provide information about a webpage to search engines and website visitors. They play a crucial role in SEO by helping search engines understand the content and context of a webpage and attract visitors with appealing content. There are two types of meta tags in Odoo:
- Title tags specify a webpage’s title and are displayed as a clickable link in search engine results. They should be concise, descriptive, and relevant to the page’s content. You can update the title tag of your webpage or keep it empty to use the default value based on the page’s content.
- Description tags summarize the webpage’s content, often displayed in search engine results below the title. They are used to encourage the user to visit the page. You can update the description tag of your webpage or keep it empty to use the default value based on the page’s content.
Keywords
Keywords are one of the main elements of SEO. A website that is well optimized for search engines speaks the same language as potential visitors, with keywords for SEO helping them to connect to your site.
You can enter the keywords you consider essential in the Keyword field and click ADD to see how they are used at different levels in your content (H1, H2, page title, page description, page content) and the related searches in Google. The tool also suggests relevant keywords to drive your web traffic. The more keywords are present on your webpage, the better.
Structured data markup
Structured data markup is used to generate rich snippets in search engine results. It is a way for websites to send structured data to search engine robots, helping them understand your content and create well-presented search results.
By default, Google supports many rich snippets for content types, including Reviews, People, Products, Businesses, Events, and Organizations.
Microdata is a set of tags, introduced with HTML5, that help search engines better understand your content and display it in a relevant way. Odoo implements microdata as defined in the schema.org specification for events, eCommerce products, forum posts, and contact addresses. This allows your product pages to be displayed in Google using extra information like the price and rating of a product: